![]() Our reference RX 7900 XT offers higher traditional raster performance, but If you play games that use real-time ray tracing, the GeForce RTX 4070 Ti is generally faster (and I’m not talking about when DLSS or any other resolution scaling in effect). Looking only at the current competitive landscape, this card is closest in performance to AMD’s Radeon RX 7900 XT. If you haven’t stopped reading in outrage over my refusal to join the angry pricing mob, welcome! Readers will vote with their wallets, and if you think NVIDIA – or AMD – is charging too much for this level of performance this generation, then don’t buy one of those products. No one wants to hear me complain about the cost of PVC pipe or electrical wire, but I have started to accept that the buying power of a dollar is about half of what it used to be. Every single thing at the hardware store is double what I last paid for it whenever I need to fix something around the house. ![]() If expensive computer add-in boards don’t sell then decisions will have to be made about their price, and the economic viability of continuing to produce them.Įnough about pricing. Things cost more than they used to now, as I keep learning every time I go shopping for anything. Maybe, just maybe, we can accept that high-end GPUs are expensive niche products right now (as they once were), and the era of $699 flagships is over. However, I don’t think prices are coming down any time soon, unless Intel’s next GPU kicks major ass or AMD decides to start a price war. ![]() AMD was selling their flagship Radeon RX 5700 XT for just $399 a few years ago, and the GTX 1080 Ti was $699. I am, however, growing increasingly tired of the current-gen pricing complaints. Having a $699+ RTX 3080 does not help, but if the market votes against the status quo then who knows what might happen with pricing. I could theorize that once an RTX 4060/4060 Ti cards is available (in what I hope will be the under-$500 segment), we may finally see the RTX 30 Series put to bed – and with it the price pressure on these higher-performing new parts. We have a xx70 card with a higher price tag than the last-gen xx80 card, and it doesn’t matter what the performance is (apparently) people will still be outraged by this. While it ended up being $100 lower than we anticipated, the GeForce RTX 4070 Ti’s $799 price will still anger a lot of people. Pricing – Let’s Stop Complaining About It
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