You might even link to reviews from your customers-if you want to boost your social proof.Īs with most areas of sales, you want to provide value for your prospect, even with your email signature. Is stellar content marketing one of the main ways you get customers hooked on your product? Include a CTA to your blog, Youtube channel, or whatever platform you use. The obvious choices are linking to your company website or social media profiles, but you can also lead the recipient in other directions, depending on what you want from them.ĭo you prioritize one-to-one chats with prospects? Add your Calendly link. ![]() Your email signature will likely include at least one link. The business relationship can grow from here. You aren’t the no-name, no-face salesperson #36-you’ve got credibility and an identity. When you add your role, contact information, and maybe even your LinkedIn profile, it does more than suggest your accessibility. An email signature will help clear up the confusion. ![]() This is particularly relevant for cold email outreach, where your lead doesn’t know you from Adam. Instead, it has multiple benefits that make it an important finale to your killer sales email. Like a digital business card, it often includes the name, title, company, and other relevant contact information of the sender.īut an effective email signature is more than a polite how-do-you-do. Why Does An Email Signature Matter in Sales?Ī sales email signature is just what it sounds like-it’s what the salesperson signs off with at the end of their sales email. In some industries, and for some salespeople, in some contexts, perfecting a sales email signature might be a waste of time.īut today, we want to discuss this element of your emails: why it matters, what it includes, and some examples (essentially, email signature templates). Think it might be worth considering?ĭisclaimer: We aren’t suggesting your response rate depends on your email signature's prowess. Or, it just helps you stand out-makes you memorable. The best email signatures can serve as a digital business card with relevant, interesting information your prospect might need going forward. Many salespeople spend so much time focusing on the subject line, copy, CTA, and other vital elements of the sales email that they forget about other details-like a professional email signature. ![]() In sum, you’ve nailed all 25 sales email tips, and you're ready to press send. Your copy is short and punchy-your CTA shines.
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